Video advertising as an effective marketing tool for the entertainment industry enterprises promotion

Video advertising in the context of its use to promote entertainment companies is a promising area of advertising activity. Despite its short history of less than 20 years, video advertising was able to quickly become popular in the Russian market economy. Currently, the interest of entrepreneurs in advertising video has exceeded the attention to television advertising, which has been a leader for many years. With this in mind, the author discusses the classification, features and advantages of the main formats of video advertising. The characteristics of the main varieties of entertainment enterprises, the specifics of their activities and prospects for development are given. On specific examples of St. Petersburg amusement parks, the author substantiates the effectiveness and prospects of the use of video advertising in their activities.