Types of the argument in the advertising appeal

In article influence of verbal and visual components of an advertizing appeal on potential consumers is considered. Short characteristics are given to such types of advertizing as elite, sentimental and moralizing in which verbal and visual components are combined. Influence of design of packing of the advertized goods on gain and deduction of attention of potential consumers is analysed. Attention is paid to a question of technology of the verbal argument. Examples of use of various receptions during creation of advertizing appeals are given. Conclusions are drawn on use of receptions of the visual and verbal argument in advertizing appeals.