Types of differentiated and assortmental pricing strategies

The article discusses the types of strategies for differentiated and assortment pricing. The main types of differential pricing strategies were schematically presented. The strategies of “price leadership”, “price lines”, “set”, “set”, “above face value”, “image” were studied in order to determine the possibility of their use by companies for the goods produced in order to obtain economic benefits, increase the amount of profits from implementation of activities.