Virtual social networks and the possibilities of their use in sociocultural communication in the information society

The active development of the Internet, social media and their mass use by broad segments of the population in recent years has caused the processes of socio-cultural and intercultural communication, cultural broadcasting and many other cultural phenomena to move into the virtual space. Social networks are still a fairly new, but dynamically developing information space, where most of the phenomena of national and global culture are represented in a virtual form specific to telecommunications networks. Virtual social networks, along with other social media, can be used in social and cultural communication processes. The examples of such use of social networks can be seen in the work of cultural institutions in Russia and in other countries of the world.