Viral marketing and its creation
Автор: Uchevatkin Artem, Smirnov Viktor
Журнал: Бюллетень науки и практики @bulletennauki
Рубрика: Экономические науки
Статья в выпуске: 1 т.6, 2020 года.
Бесплатный доступ
The article deals with theoretical and practical aspects of viral marketing. Based on the analysis of theoretical material, as well as practical knowledge about this topic, a number of measures for the development and creation of viral advertising were proposed.
Marketing, viral marketing, hype, meme
Короткий адрес: https://sciup.org/14115745
IDR: 14115745 | DOI: 10.33619/2414-2948/50/31
Статья научная
