Visualization of information models in the construction industry

Additional reality in the construction industry, namely the use of information modeling technology, has great potential and prospects that make it possible to simulate a construction project, thereby bringing clarity to the process of constructing a construction project. As a result of the analysis of the current state of additional virtual reality technologies in construction, the problems and prospects of these technologies are identified, and methods for their implementation in the construction industry are outlined. The possibility of reducing the time cycle of certain stages of construction, taking into account the introduction of virtual technologies, is considered, examples of construction companies using these technologies for marketing purposes are given, and a conclusion is drawn about the prospects of introducing virtual reality into the construction industry.