Visual communication in the media space

This article discusses the problems and opportunities for improving visual communication in the media space, and also examines the main factors limiting the development of this area in Russia, including the lack of infrastructure and technology, low level of investment and insufficient number of qualified personnel. Researchers in this field have proved that in the long term, improving visual communication can lead to a higher competitiveness of Russia in the world market. The basis of this hypothesis are factors such as increasing the level of education in this field of activity, infrastructure development, attracting world technologies, digitalization development and the creation of new advertising formats.