Visual symbolic communication in the system of creative management on the example of the national pavilions

The paper considers how a national state identity, expressed in particular scenarios, architectonic pavilions World or regional exhibitions (at the VDNKh example) on the basis of a visual symbol system. Revealed the meaning is often discussed today the issue of national identity architecture etnokulturnoy about identity protection, demonstrated the use of visual examples of national symbols in the space of intercultural communication exhibitions.