Visual communications in the modern information society

This article is devoted to the analysis of modern human visual communications. In the era of global digitalization, the attitude towards visual communication has changed dramatically; it has become the cornerstone of the information chain of the entire space that surrounds us. Through the organs of vision, we build connections in all areas: business, social and personal. The system of hierarchical communication, in which the main component was the order, is changing to a system of democratic communication, the basis of which is one’s own subjective desire, belief, dialogism, and reliance on a purely personal decision. We live in a world dominated by the era of visual thinking, visual images, visual content. Each of us subjectively participates not only in the perception of visual information, but also in the production of its model. The digital space around us has become an integral part of work and leisure: we use it in everyday communication, performing household transactions, visiting cultural institutions to satisfy intellectual and spiritual needs. The evolutionary complexity of the work of the “intelligent eye” of visual communication is improving every year not only in symbols, images and intertexts, but also in the speed of perception, which leads to an expansion of the area and situation of its application. However, despite the abundance of innovations around us, the widespread transmission of events, information, and ideas through visible images makes the visual world accessible and understandable to humans. We are becoming part of the new media world. In the future, a new art of visualization awaits us and it is not a fact that it will be created by man.