Influence of filtering algorithms of social networks on the formation of public opinion
Автор: Ganyushkina E.
Журнал: Телескоп: журнал социологических и маркетинговых исследований @teleskop
Рубрика: Социальный маркетинг
Статья в выпуске: 2, 2024 года.
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The article is devoted to the analysis of the potential influence of social network filtering algorithms on the formation of public opinion. It examines the types of algorithmic mechanisms used, how they work, and their ability to counter disinformation. Examples are given of the use of filtering algorithms on popular social platforms - VKontakte, YouTube, Yandex.Zen. Possible ways to improve the efficiency and quality of their work in the future are also presented.
Public opinion, social networks, filtering algorithms, personalization of information, disinformation
Короткий адрес: https://sciup.org/142242430
IDR: 142242430 | DOI: 10.24412/1994-3776-2024-2-84-89