The impact of digitalization on business development strategies of multinational corporations

Digital transformation in the economy is based on the use of digital technologies, which aims to ensure greater business efficiency. This usually implies changes in business models, as new technologies allow digital companies to provide services and produce products that were not previously possible to create. Nowadays, they have integrated with the business, turning into something more than hardware or software. Digital technologies are becoming more widespread, and companies are increasingly moving along the path of transforming their business strategies based on their use. This paper examines ways to implement digital innovations in entrepreneurial structures, and shows how the increased use of electronic technology by the company can positively affect all parts of its business - from the quality of customer service to financial performance.