Influence of phygital games on the development and popularization of sports

This article is devoted to a new direction in sports - phygital games. Various formats, categories and disciplines of phygital games are considered, as well as their impact on the development and popularization of sports. An analysis is made of how games that combine elements of real and virtual disciplines can increase motivation to play sports, develop physical skills and attract new audiences. Arguments are presented that show that physical games have a positive impact on the development and popularization of sports. The article may be of interest to specialists in the field of sports, game development, e-sports, robotics, AR and VR, IT and AI, as well as a wide range of readers interested in modern technologies and sports.