Influence of geomarketing indicators on the economic efficiency of investment trade projects
Автор: Zhuravlev S.S.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 4-2 (62), 2020 года.
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This article discusses how geomarketing analysis affects the economic efficiency of implementing commercial infrastructure projects. The main geomarketing indicators are systematized. Examples of companies that successfully use geomarketing data are given. The ways of perspective development of geomarketing technologies in investment activity are determined.
Geomarketing, geomarketing indicators, investments, investment strategy, spatial data, infrastructure project, economic efficiency
Короткий адрес: https://sciup.org/170182625
IDR: 170182625 | DOI: 10.24411/2411-0450-2020-10302
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