The influence of hypertextuality of the internet text on the degree of its impact potential

This article is devoted to hypertextuality as one of the main characteristics of the Internet text. Hypertext is considered as a non-linear or multilinear way of organizing textual information presented in the form of subtexts or segments. The features of the Internet text of the text as a hypertext and their influence on the degree of its influencing potential, depending on the objectivity/subjectivity of the hyperlinks placed in the Internet text, are revealed.