Influence of the information stress on the degree of adaptation of region’s population

In recent years, there has been an increase in social stress and tension in society as a result of high information pressure due to a number of negative socio-economic events, such as the Covid-19 pandemic, sanctions, economic instability and rising prices in the country, psychological overload of the population due to high life dynamics. The information wave can influence not only the external behavior of people, but also bring to life destructive behavioral technologies, exacerbate existing diseases and contribute to the emergence of new ones. The article is devoted to the study of the impact of increased information stress on the deterioration of public health. The authors highlight the essence of the concept of «information stress», which is the most important factor influencing the success of adaptation processes in modern society. The mechanisms of changing the behavior of the population (adaptability, stress resistance and anxiety) aimed at the successful realization of human life in the modern world are considered. On this basis, a methodology has been developed to assess the level of exposure to information stress, stress tolerance of the population in regions using the total anxiety index and the integral index of socially significant diseases (newly and repeatedly diagnosed mental disorders, alcoholism and alcoholic psychosis, drug addiction). The typology of regions according to the level of anxiety of the population, stress resistance to information events in the country is carried out. There are identified three types of regions: maladapted, adapting and adapted regions. In 2022, most regions (55) were classified as adapting regions with average incidence rate and average level of anxiety. Only 7 regions were classified as adapted regions, mainly the regions of the North Caucasus. 12 regions were classified as maladapted. The most maladjusted regions are Moscow, Perm Krai, Arkhangelsk Oblast, and the Republic of Karelia. The main results of the study can be used in development of measures in the field of public health promotion.