The impact of information technology on the implementation of a competitive banking strategies

Автор: Agafonova Valentina Vasilevna, Korolev Aleksey

Журнал: Экономика и социум @ekonomika-socium

Статья в выпуске: 4-1 (23), 2016 года.

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Currently, communication and information technologies are increasingly used as a way to attract customers, and financial services provided via the Internet, leading to a gradual reduction in the frequency of physical contact with the customers of banks and replace them with virtual communication. These technologies make it possible to achieve a high level of individualization of banking products and services, regardless of location and time of the client request.

Information technology, internet banking, concept brian l

Короткий адрес: https://sciup.org/140124602

IDR: 140124602

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