Influence of innovative activity to sustainable business development

Sustainable development of an enterprise is a continuous process of bringing the economic system of an enterprise in line with market requirements, which is expressed in ensuring competitiveness by increasing innovative potential. The current economic situation is characterized by unpredictability and a large number of factors destabilizing the economy. This article discusses the impact of innovative activity on the sustainable development of the enterprise. The flock contains the theoretical approaches of innovative activity, which is the main factor of enterprise sustainability.