The influence of the use of slang and hidden obscene language in modern advertising

The relevance of the chosen topic is due to the fact that advertising is an integral part of trade and human life in society. Purpose of the study: characterisation of the influence of informal vocabulary in modern advertising on the consumer. The study was conducted by means of a survey, data extrapolation and content analysis. Upon completion, it can be stated that the use of profanity often has the opposite of the expected effect. The article gives recommendations for acceptable use of slang in advertising.