Influence of cultural and educational tours to the condition of the tourists

The article presents the author’s concept of the influence of the cultural and educational tours on emotional and physical state of tourists; it explains the new direction of scientific research as “Cultural tourism and human health”. The hypothesis of the study lies in the assumption about the positive impact of appropriate conditions of cultural and educational tours on human health: the condition of the tourists in terms of cultural and educational tours to various regions of Russia will demonstrate positive dynamics under condition of the correct program of tourist services, including dosed excursions, organization of optimal functional food, comfortable accommodation and quality of excursions that enhance the resilience of the body, restoring vitality and health. The relevance of the study is due to the following factors: 1) the worsening of the social problems of contemporary life, associated with unsustainable way of life that undermines the protective powers of man, dooming him to premature aging and disease; 2) the need to search for new meanings and ideas for the development of tourist offers in domestic tour-ism, especially in conditions of economic pressure by the EU and the US on Russia. The aim of this study was to identify changes of state to visit in terms of cultural and educational tours to develop a physiologically-based design system of cultural and educational tours. The study is focused on indicators of emotional state and hemodynamics (systolic, diastolic arterial pressure and heart rate). Pilot measurements which were made during the experiment, show that in the context of cultural tourism in the body of the tourists there are some state changes that need to be checked, scientific instruments/ conditions, criteria and indicators to be determined, a model of ergonomic tour and recommendations for the design of programs of tourist services to be developed. The results of the study al-lowed us to determine a new direction of scientific research - “Cultural tourism and human health”.