The impact of cultural diversity on the management of international companies

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The article is devoted to the influence of cultural diversity on the management of international companies. It has been revealed that in the context of cultural globalization and active demographic processes, cultural diversity is an important characteristic of the external and internal business environment. The essential importance of taking into account cultural characteristics in the process of business communication and doing business has been established. It has been revealed that the effective management of multicultural teams for the implementation of corporate strategies is determined by the level of training and development of the manager.

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Cross-cultural management, multicultural teams, autonomous groups, intra-company teams, intercultural management

Короткий адрес: https://sciup.org/170205670

IDR: 170205670   |   DOI: 10.24412/2500-1000-2024-4-2-148-151

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