Influence of macroeconomic factors on the management of the enterprise's finance

The paper assesses the relationship of macroeconomic processes and financial activities of enterprises, which require taking appropriate financial decisions. The authors carry out a brief analysis of the latest scientific publications on the macroeconomics impact on the strategy development for enterprises functioning in finance. The article assesses the role of analyzing macroeconomic factors in financial management of enterprises. The researchers identify the macroeconomic indicators that cause the necessity of a response from financial management. The authors analyze the influence of macroeconomic environment on the results of its activities and develop possible financial solutions that are adequate to the macroeconomic situation using the example of an existing enterprise. The problem of the influence of macroeconomic indicators on finances of domestic enterprises is explained by the fact that, in an unstable situation in the economic environment, negative results may arise in the activities of enterprises associated with the crisis of non- payments, inflation, the fall in the national income, etc. In these conditions, it is advisable to make reasonable decisions in terms of confronting the crisis effects with an additional impact of such internal factors as the significant depreciation of fixed assets, the use of obsolete technologies with a low solvency level. The study proposes a mechanism for analyzing macroeconomic factors that affect the activities of a particular enterprise. The authors calculate the basic indicators of the activities of the operating enterprise and draw the conclusion on the relationship of their values with the main macroeconomic indicators using various financial analysis methods. The researchers identify and determine a close interconnection of strategic decisions made by the enterprise management taking into account the values of macroeconomic indicators and the enterprise’s financial results for several previous periods.