Influence of marketing technologies on efficiency of activity of enterprise structures

When characterizing entrepreneurial activity, most modern Russian researchers emphasize attention to profit making, considering it as the main goal of entrepreneurship. Nevertheless, according to the modern management concept, entrepreneurship sets or should set as its ultimate goal not only profit, in our opinion, but primarily satisfaction of the needs of final consumers through the organization of production, sales, marketing, logistics, management focused on maximization Productivity at each stage of reproduction. This topic is relevant, because in Russia at present, the problem of assessing the effectiveness of marketing activities becomes particularly important for manufacturing companies that have to survive not only in the conditions of instability of the external environment due to political and economic factors, but also serious competition from foreign producers.