Distribution of false, incorrect information, determining the honor and dignity of the person or company under the legislation

Introduction: the company’s business reputation is currently one of the main factors in doing business. The article is devoted to the study of individual issues related to the creation of a mechanism to effectively protect the business reputation of a legal entity. To this end, the author studies the legal nature of defamation under Russian law, which is directly related to business reputation, namely, its protection. Using the methods of scientific knowledge, first of all, the method of system analysis, the author determines the possibility of applying the provided defensive protection methods if false information is disseminated in relation to the bodies ofa legal entity and its employees. Results:indicates that at present the concept of“business reputation” of a legal entity has a market economic (property) content, and therefore it is necessary to study the influence on it not only of defamation of the legal entityitself, but also of the governing bodies, other bodies, workers, their activities are associated with the activities of a legal entity. This is necessary for correct understanding of the essence and content of the concepts of “business reputation”, “defamation”, as well as for assessing the need to protect business reputation and analyzing possible ways of such protection. Findings: the author concludes that based on the peculiarities of the distribution of defamatory information regarding a legal entity, in connection with the latter doing business, such information is not only information containing allegations that a legal entityhas committed the actions listed in clause 7 of Resolution of the Plenum of the Armed Forces № 3 [6], but also an indication that such actions are committed by its employees, members of government bodies.