The influence of «new» media to political parties

The issues that’s connected with impact of the «new» media technology on the political parties is considered in the article. The author implements research into this issue with the famous empirical facts of using of blogs and social networks in the political process. The author sticks the structural — functional approach in the investigation. As a result, he comes to the conclusion about the possible impact of «new» media to existing and emerging political parties. First of all, this impact must be reflected to strengthen horizontal links in such parties.