Impact of the pandemic on the marketing mix

Considering how the coronavirus pandemic has affected the business and social life of all countries of the world, it is necessary to examine the extent to which this pandemic has damaged businesses. This article examines the impact of the coronavirus pandemic on price, product, location, and promotion as these elements form the backbone of any marketing mix. In this case, the study shows how the coronavirus pandemic caused the price of some essential items to rise during the pandemic due to limited supply. The article talks about how the assortment of goods has shifted and there have been changes in the promotion strategy.