Impact of the pandemic on the tourism industry in China and prevention of negative effects

The tourism industry is one of the leading sectors of the Chinese economy, has a relatively high rate of development and obvious international competitive advantages, and plays an important role in the country's economic development and employment. However, it is this industry that has faced the greatest difficulties as a result of the spread of the COVID-19 pandemic. The resulting situation revealed a number of shortcomings associated with the organization and management of the development of this area of activity. It is possible that enterprises in this industry will not be able to return to previously achieved indicators even after the restrictions are lifted, this will take time and additional effort, including both direct measures to support the business and long-term organizational changes. The article provides a number of recommendations aimed at solving these problems.