Influence of real and "virtual" business processes on the socio-economic efficiency of remote trade

In the modern economy, the use of distance technologies is becoming increasingly important. This provision fully applies to trade. Often, online trading is seen as an addition to traditional forms of trading. Various out-of-store forms of organizing a trading business, in particular, trading through the Internet, are becoming increasingly widespread. Remote forms of sale are more profitable for buyers and, above all, for a relatively low level of prices, opportunities to make purchases without leaving home, an expanding list of payment options for goods, methods of returning goods, etc. Trading organizations consider online trading as an opportunity to increase the number of distribution channels, and in general as an ever-growing market, which can significantly increase sales volumes while optimizing costs. One of the main factors determining the profitability of online trading is the presence of “virtual” business processes that significantly reduce the total amount of trade costs, making this type of trading convenient for consumers. Thus, through the manifestation of certain characteristics of socio-economic performance, economic efficiency is achieved.