The impact of social media on business development

Social networks take the first roles in the promotion and recognition of any business. Today, social media management of a business account or community and the presence of advertising are prerequisites for successful and effective operation for both online and offline businesses. The article discusses the concept and relevance of social networks and messengers. The rating of social networks in the world and particularly in Russia is given. The authors indicate the factors of influence on the development of business in social networks and determine the ways of business promotion in social networks.