The impact of compliment products on the level of demand in the automotive industry

The scientific article presents the results of the analysis of the characteristics and features of the impact of compliment products on the level of demand in the automotive industry. The theoretical aspects of the concepts of "demand" and "goods-compliments" are considered. The features of the formation of demand in the automotive industry market in the case of the availability of products of the category of goods-compliments are analyzed. The problems of the work are connected with the need to study the main factors that affect the level of demand in the automotive industry.