Implementation of CRM Solution on BITRIX24 Platform: Business Process Transformation and Integration Architecture

Growing requirements for transparency and quality of customer interaction require companies to revise the architecture of information systems. The article discusses the project of implementing a CRM-system based on Bitrix24 with a modular architecture, focused on the automation of the value chain - from the processing of requests to post-sales service. The principles of building sales funnels, classification of leads, features of configuration of product units and order calculations are described. Mechanisms of integration with ERP-systems, master stores and external services, including REST-interfaces and event-based data exchange model are disclosed. The presented approach demonstrates the possibilities of scalable digital transformation with a focus on data integrity and reduced operational burden.