Introduction of immersive practices into the activities of the Saransk museums: cooperation with the "Artefact" app

The article provides an overview of currently available varieties of immersive technologies, indicate the most popular areas of their application, one of which is museum activities. The authors carried out an analysis of the use of the «Artefact» app by the state museums of Saransk, taking into account its technological possibilities, specific elements of augmented reality. The article considers statistical data on individual expositions and gives examples of the presentation of exhibits in the app interface. The advantages and disadvantages of the app as a tool for interaction with visitors are described, the growth points of modern museum communication using technologies of virtual and augmented reality are also revealed.