Introduction of the card of a resident of the Republic of Tatarstan as a way of organizing effective public administration

Introduction: currently, the world is entering a new phase of development, the fourth industrial revolution. The transition to a new social order sets new requirements for the system of public administration, for the principles of public-private partnerships. One of such stages of the transition to building public and private partnerships is the introduction of a pilot project of a universal electronic card. The scientific problem caused by the contradiction between the transition to a new social order and the insufficient development of the implementation and operation of the universal electronic card in the modern Russian city should be solved. This problem has two aspects: the epistemological and substantive ones, therefore, the study is of theoretical, methodological and practical significance. Materials and Methods: research papers and data from our own pilot study on the attitude of residents of the city of Zelenodolsk in the Republic of Tatarstan as well as that of civil servants responsible for implementation of the project on introduction and application of the card of a resident of the Republic of Tatarstan were used as the materials for writing this article. A comprehensive analysis of the research subject was based on the use of such scientific methods as: secondary data analysis, document analysis, nonparticipant observation, blitz survey, interviews of public servants, discourse analysis of posts and comments in social networks in the framework of the T. A. Van Dijk's contextual approach. Results: the study showed a mismatch of objectives, strategies and practices in the implementation of the projects on introduction of the card of a resident of the Republic of Tatarstan at all levels of the system: the federal, regional and municipal ones. Some misunderstanding may be observed at the level of "customer (Federal Government) - performer (specific bodies of state and municipal administration) - consumer". Discussion and Conclusions: not only state institutions but also individuals have to contribute to the transformation of the public administration system and the establishment of new social relations, the emphasis being on citizens' understanding of the long-term benefits. Consequently, it is impossible to achieve tangible results without effective educational and instructive work. Any government initiatives and projects should be supported from below and not imposed administratively from the top.