The introduction of modern methods of empirical marketing in bookselling activities

Based on the analysis of the development of the bookselling business in modern conditions, an original method of promotion has been developed, based on modern ideas about organizational development and empirical marketing as one of its tools. The emphasis is placed on the application of influences on the strategic empirical module of consumer feelings. This method is able to provide deep engagement and emotional attachment of the readership. The results of the study are of both practical and theoretical importance, expanding scientific ideas about effective strategies for interacting with readers in the context of the transformation of the book market.