Foreign cultural policy of China

The relevance of the topic stems from the fact that in the international context of the unprecedented changes of the last century, China asserts itself in many political, economic and cultural fields, which attracts the attention of the international community. In the face of the natural rejection of China by Western culture in terms of ideology, value orientations and social system, objective barriers in the context of different civilizations, as well as distorted public opinion such as the "Chinese breakdown theory" and "Chinese threat theory" spread by some Western media China needs to further enhance the "soft power" of its external "cultural discourse", strengthen its international cultural communication capacity, cultural attractiveness and authority of its external discourse The novelty of the study is due to the insufficient theoretical basis on the research topic. The practical significance lies in the possibility of applying the results of the study in practice.