Issues related to the management of innovation processes in the company

In modern economic conditions, innovation processes are an integral part of the functioning of any enterprise. This article considers the theoretical aspects of such concepts as ‘innovation activity and “innovation process” within the enterprise. The author presents the subjects of innovation activity, characterises the main stages of the innovation process, describes innovation strategies that are currently most often used by enterprises to ensure a competitive and sustainable position in the market. It is concluded that the innovation activity of the enterprise should be oriented to the development strategy, be under the control of management subjects and be regulated by the internal documentation of the enterprise.