Demand for working professions in perm region in the conditions of modern social reality

Demand of the qualified workers in the sphere of production is becoming more obvious in Russia and in Perm region now. These tendencies are sounded in mass media by representatives of the state, regional and local government, the industrial enterprises and business. Research of demand of qualified workers in the Perm mass media is interesting for us. The analysis of demand of working professions media is presented in this article. The basis of the research are materials, results of the empirical researches which have been carried out in Perm region in 2009 and 2011 by content analysis of the Perm print mass media.