The impact of marketplaces on traditional retail stores

Автор: Illarionov A.V., Borkova E.A.

Журнал: Экономика и бизнес: теория и практика @economyandbusiness

Статья в выпуске: 12-1 (118), 2024 года.

Бесплатный доступ

At the time of writing, the marketplace continues to absorb traditional retail stores more and more every day. In this regard, there may be a threat of the disappearance of many firms from the market that carry out exclusively night trading if they do not start interacting with large Internet sites. Based on statistical data and our own analysis, we will analyze the reasons for the popularity of marketplaces and their further impact on traditional retail stores.

Marketplace, traditional retail store, goods and services, information technology, competitive advantage

Короткий адрес: https://sciup.org/170208027

IDR: 170208027   |   DOI: 10.24412/2411-0450-2024-12-1-109-112

Статья научная