Interprise digital marketing: possibilities and challenges
Автор: Surdukovskaya E.R., Fadeeva E.A.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 9-2 (79), 2021 года.
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The article concentrates upon the role of digital marketing in modern enterprise’s marketing system. Attention is paid to both the main opportunities and advantages in the implementation of its basic elements, but also the problems faced by marketers who start working in the digital field.
Digital marketing, analytics, digital advertising, advertising campaign, marketing instruments
Короткий адрес: https://sciup.org/170183783
IDR: 170183783 | DOI: 10.24412/2411-0450-2021-9-2-92-94
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