Possibilities for use of electronic commerce within the framework of the concept “the thrifty region”

The article is devoted to the possibilities of integrating e-commerce into the concept of “Lean region” in the territory of the Khanty-Mansi Autonomous Okrug - Yugra. The article discusses the main aspects of “Lean region” concept, the history of the emergence of the concepts of “Lean region” and “Lean production”. Particular attention is paid to the fact that the concept of the “Lean region” does not affect such an important area of activity as trade. One of the modern and convenient ways to reduce costs in trade is e-commerce. It is assumed that the introduction of e-commerce will make it possible to use the electronic resources of the region as efficiently as possible to reduce costs in the sphere of trade. The results of the conducted analysis of the involvement of the Khanty-Mansi Autonomous Okrug - Yugra in the sphere of electronic commerce, clearly demonstrate the high degree of computerization of the region. Negative shifts in the main indicators of e-commerce in the region and the presence of large federal and international retail platforms on the market of the Khanty-Mansi Autonomous Okrug raise doubts about the feasibility of fully implementing e-commerce in the “Lean region” concept on the territory of the Khanty-Mansi Autonomous Okrug - Yugra. One of the possible ways to use the available resources of the region for e-commerce is to focus on the introduction of cost reduction provisions using e-commerce only in the B2B segment, with the possibility of further expansion to a comprehensive implementation of the situation in the field of e-commerce. The proposals introduced into the concept of “Lean region” allow, if necessary, to flexibly reorient and supplement the main provisions for the introduction of e-commerce as a way to reduce costs.