Opportunities to develop the creative potential of the individual in the cultural space

The article examines the possibilities of developing the creative potential of a personality in the cultural space; it reveals the prospects of using personality typologies to build appropriate strategies that can be implemented in a variety of cultural materials and activities. An interactive approach, which can be considered as an alternative to the common unidirectional impact on the individual by means of information technology, is proposed as a basic one. This approach is revealed in the form of organized socio-cultural experience, embodied in four types of cultural-creative reality: virtual, behavioral, creative-performing and psychological. In their totality, these realities exhaust the universe of an individual's creative activity, take into account the individual socio-cultural and psychological characteristics of a particular creative subject, and also provide opportunities for immersion of all participants in the creative process in activities that reveal the creative potential of the individual, regardless of one' abilities and level of development. The content of the article can be regarded as an attempt to further investigate the problems of enculturation of the individual and personal fulfilment in society as a creative subject.