Possibilities for involving of creative industries in the tourist product development

Creative industries and creative tourism are the innovative spheres of human activity. Scientific research on creative industries and creative tours began to appear in Russian practice relatively recently. Therefore, the study analyses the most interesting scientific works of domestic and foreign researchers to determine the essence of creative industries and creative economy and their relationship with tourism. Special attention is paid to the creative clusters in Russia, a new scientific research direction. The author identifies creative clusters, their levels from the point of view of tourist interest and the regions where creative clusters can be included in the tourist product. To understand the significance of creative industries in the formation of individual and package tours oriented to mass tourism, the proposals of regional tour operators engaged in receiving tourists in the subjects of the Russian Federation, tour operators of the federal level specializing in domestic tourism and ready-made tour packages were analyzed. The possibilities for making tours with creative components of tourist activity of tour operators specializing in individual tours and applying innovative approaches to the development of the tourist product were also considered. The geography of mass tourism package programmed and author’s tours are studied, national tourist routes are analyzed from the point of view of involving the products of creative industries enterprises in them. The peculiarities of the involvement of creative industries enterprises in the tourist product formation depending on the specifics of the region, the development level of creative industries in it are determined.