Opportunities for interaction of the institute of social entrepreneurship and the institute of territorial public self-government

The article discusses the role of social entrepreneurship in the municipal economy. The author carries out the analysis of directions of forming regional infrastructure for supporting social entrepreneurship. The complex of measures currently being implemented by federal and regional authorities has allowed the social entrepreneurship sphere to be brought to a qualitatively new level of development. This is manifested in the growing market competition for providing social services to the population and in improving the quality of services provided by increasing the number of non-state providers of social services. In addition, social entrepreneurs together with authorities effectively solve the problem of preserving and developing the social infrastructure. However, non-profit organizations insufficiently use opportunities provided by the sphere of social entrepreneurship. It significantly reduces the effectiveness of their activities and does not allowthem to utilize better the existing development potential. The lack of penetration of social entrepreneurship ideas into the sphere of territorial public self-government significantly reduces the activity effectiveness of territorial communities as structural units of this institution. The paper shows that the institution of territorial public self-government is not developing efficiently enough due to the fact that it does not fully implement the existing development potential. Territorial communities first of all implement their electoral potential, while entrepreneurial potential is practically not used. At the same time, these organizations have the right to carry out business activities that do not contradict the objectives stated in their charters, and to direct the proceeds to solve the problems of developing their territory. In this regard, the author proposes to consider the opportunities of introducing tools of social entrepreneurship, social marketing into the practice of managing the development of territorial communities.