Invasion of cinematograph in culture: from verbal to visual communication

This paper examines the transition from verbal communication to visual communication in context of invasion of cinematograph in culture. It is noted that the statement of the differences between the ways of communication possible on the basis of interaction and modes of communication, its exclusive - a very significant moment in the history of not only the media, but also in the history of culture. As we see, the methods of the media in which the interaction missing, are powerless to abolish the kinds of media that this interaction is not there. Moreover, sometimes certain kinds of media are in crisis precisely because in a situation of social exclusion means of mass gain exposure compensatory value.