Choosing the optimal marketing plan to create long-term residual income in socio-economic systems

This article discusses the issues of the multi-level marketing (MLM) industry, examines in detail the principles of the functioning of the MLM business, the knowledge of which can be useful when choosing a company for your goals. Currently, a huge number of people do not understand the principles of their marketing, its type, and as a result, they cannot explain the strategy and the payout system. Therefore, before choosing a partner, you should clearly define your own goals. That is, if you need a good manager, you need to pay attention to companies with a good "retail". If the need is for "quick" income, then companies with an appropriate marketing plan (MP) should be considered. If the goal is - stable development of the network, passive income, then we can consider companies with a completely different MP. The article analyzes the existing MPs in the MLM industry, identifies the strengths and weaknesses of each of them in order to select the optimal one for creating long-term residual income. The most suitable, for solving the problem, was chosen - a balanced MT. This type of MP is based on a stepped one with a branch and has a deep commission part. Due to this fact, the interests of all MP participants (consumers, distributors and leaders of high qualifications) are taken into account. Also, the strength of a balanced MT is the ability to clearly build a chain from expectations to results. The results obtained in the work will allow both a novice distributor and a growing leader to achieve high productivity in their activities in the MLM industry in the shortest possible time.