Identifying the problem of financial pyramids masqued as network marketing in the services sector

Network business uses targeted advertising, instant messengers and social networks, through which communication with the client is conducted, notification about the ongoing promotions. Financial pyramids are characterized by the same type of marketing as the usual network business for the provision of services. In this regard, it is necessary to finalize the tools for identifying signs of dishonesty and illegal business schemes, including when using new media technologies to build up a client base within the framework of the implemented marketing strategies of market players.