Exhibition activity as an element of corporate image formation

The article considers exhibitions as an element of corporate image formation, reveals the features of the organizational participation of exhibitors in the exhibition. The urgency of the problem of promoting goods and services exists for many entrepreneurs who realize the importance of forming a favorable image to increase the efficiency of their business. The article presents the activities of one of the exhibition centers, examines the fact of the influence of participation in exhibitions on the image of the company on the example of large tour operators and travel agencies.