Experience economy challenges and product strategic management
Автор: Osokin Vadim Mikhailovich
Журнал: Сервис в России и за рубежом @service-rusjournal
Статья в выпуске: 9 (47), 2013 года.
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The author dwells on the content of the ‘experience economy' concept and proposes an innovative approach to the impact of experience economy challenges on the product strategic management. The article substantiates the top position of service in the process of building up and shaping the customer's experience of the product and its consumption.
Product, strategy, experience, management
Короткий адрес: https://sciup.org/14057745
IDR: 14057745
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