Interaction of individual with anthropogenous environment

The article describes the results of the study of the peculiarities of sub-jectification of high-tech household items. A brief literary review contains a description of the phenomenon of anthropomorphism from the point of view of different sciences. The relevance of the study is justified by the modern development of science and technology. Based on the analysis of interviews conducted (15 respondents), the most frequently subjectized objects and the subjective attributes attributed to them were identified. As a result of the psychosemantic study (64 subjects), the structure of perception of subjectized objects by men and women was revealed.