Interaction between non-state pension funds and citizens as a factor in the development of non-state pension provision

The article is devoted to the analysis of the interaction of non-state pension funds and citizens on issues of non-state pension provision (NPP). Non-state pension provision is one of the levels of the pension system, the purpose of which is to ensure the target pension amount. The analysis of the dynamics of NPP in Russia for 2011-2020 showed a consistent increase in the volume of pension reserves while stabilizing the number of participants (clients). Another market trend is its consolidation: the number of non-state pension funds (NPFs) operating in non-state pension provision has decreased from 146 in 2011 to 43 organizations by the end of 2020. An integral assessment of the activities of NPFs was carried out taking into account the Fishburn criterion by calculating the corresponding weighting coefficients for the indicators "Net assets per insured", "Pension reserves per insured", "Growth rate of pension reserves per insured", "Market share", "Accumulated profitability" and "Remuneration of the management company". An integral assessment of the activities of the NPF showed that the most significant factors for the activities of the NPF are such factors as an increase in net assets per insured person, the growth rate of pension savings per insured person. It is possible to increase such factors by attracting new participants (customers) and quality work with existing ones. Based on open data, it was concluded that a more active use of the bank sales channel and sales through partner networks can contribute to improving the interaction of non-state pension funds and citizens. The authors propose to consider financial marketplaces as one of the possible sales channels in the field of non-state pension provision.