The dependence of services efficiency in trade flow on the structure of trade network

In the study the approach to the classification of distribution networks in the regions is described and the formats of networks are considered. It is known that the profit of distribution network depends on the efficiency ofservices. The increase of the efficiency of services in trade flow would lead the prices to favorable level, providing the width and depth of the range of consumer goods. Besides, from the point of view of region economy regional distribution networks provide tax revenues and workplaces. The role of distribution network consists in operating trade flow through coordination of all participants of merchandising. To hold competitive positions, the distribution network has to differentiate services in trade flow concerning the interests of the client in price and quality. During the analysis it is shown that services of distribution network from the point of view of interests of the consumer need to be divided into two groups: the services in trade flow before realization in shop and the services in trade flow at realization in the shop. Such differentiation allows moving the accent in efficiency from processes of sale of goods to preliminary processes of movement of goods from the supplier and the producer to specific consumer. Therefore the created structure of merchandising in modern distribution network has to aspire to the format of integration of wholesale, retail and electronic services that would allow to differentiate the range of services, to allocate them to feature at different stages of advance of goods to the consumer, to define the contribution of each type of service to efficiency of trade flow concerning the interests of the client in the price and quality of goods. It could be of great importance for realization of the purpose of the region - the formation of comfortable consumer environment.